A font is a graphical representation of a text in a specific style or text. From normal and
conventional fonts to novelty fonts, there are many options for you. While you can easily get bogged down with the details, it is important that you understand that it plays a major part in how the crowd perceives your brand. Font can evocative and can unknowingly provoke a response from the masses, especially the ones you use for poster printing.
On a poster, the fonts play a major role in conveying the brand information and the style to the viewer. However, looks can’t be the only factor in choosing a font when it comes to business marketing. Here are a few fonts that work the best on your poster when it comes to legibility and style.
Sans Serif fonts are classic and timeless fonts that are used literally everywhere. They are easy to read and do not have any fancy characteristics. Their parent font is the Serif font which has a small flourish at the base of the font like “Times New Roman”. The Sans Serif fonts lack the flourish but classy in every other way.
Helvetica is famous among designers for poster printing. The main reasons being, the font is free and easier to read. But, remember that it has a very tight spacing and works well in larger fonts and not quite legible in smaller fonts.
Futura is a geometrical style font that works best on logos and brochures. It is clean and efficient and more on the professional side. Inspired by Bauhaus’s design style fonts from Germany, the font is futuristic and its slender shape renders to readability, even in smaller fonts.
Gilmer is a common font that looks good on many printed material. It is also more on the geometrical side which makes it easy for poster printing. The font is versatile in the sense that you can either add weights or use the outline option to suit your needs.
Chances are you might regularly come across Franklin Gothic in many posters. Credited as the father of the “Sans Serif” font family, the font is quite famous for use in movie posters, billboards, ads, etc.
While Sans Serif fonts are the go-to for poster printing, decorative fonts are also up there with them. They are unique and sometimes specifically created with a brand in mind. The characteristics of the fonts are: They are fun, lively, and interesting.
Credited to be the “The Most Elegant Font” ever designed, the adds elegance and sophistication to the poster. It is similar to a serif typeface with small and large brush strokes.
Another derivative of the Serif font is the Coldiac. The font evocates old-school grace and luxury to the poster. And that’s the reason, it is mainly used in wedding invitations. But, it is also perfect for brands, that want to convey opulence and luxury.
Calligraphy is always a beautiful choice for logos and poster headlines. Lavendaria a calligraphic script style is famous for poster printing, due to its legibility and clear font style.
Another font style that is completely different from the others is the Handwritten fonts. As the name states the font looks like they are handwritten in a cursive style with loops and lines. Even though they are quirky, they have a sense of charm and elegance. Few examples of this style are Disney and Hancock Logo. Depending on the way you use it can either portray sophistication or playful nature. Poster printing for feminine or children’s products is in this style.
There a quite a lot of fonts both free and paid when it comes to poster printing. While having so many fonts in hand makes the job easier, not all fonts are suitable for your certified retirement planner business. The font you choose should be a representation of your business.
Crazy decorative font with all loops and twirls seems fancy and attractive but it can be overwhelming to the reader. On the other hand, traditional fonts may not attract the attention of the reader. Choose a font with the same simplicity like that of a traditional font but fun and quirky. Play with the weights and outlines to make the poster pop. You can also experiment with different fonts.
What message are you looking to convey to the masses? For the message to reach them your accompanying font should complement the poster. The right font evokes the readers’ emotions and makes them want more. A font that is whimsical and fun doesn’t go with a corporate poster and the same goes vice versa. A traditional and clean font in a corporate poster makes the reader trust the brand and gives it an air of credibility. A more casual business poster can go for a decorative or handwritten font.
One point of emphasis is that the font should be legible and readable to the masses. A readable font reaches the readers and is taken seriously. No matter the effort, with the wrong font, your poster or advertisement would not be taken seriously however brilliant it is. You can use a third party unrelated to your work to evaluate the poster for you. A fresh pair of eyes can get a new perspective than someone who spends their days working with fonts.
This tip is more psychological rather than a technical point of view. Consider the readers who come in contact with the poser when choosing the fonts. It should attract all kinds of viewers:
The reader who skims the headlines and main points. The reader who reads every detail in the poster. He/she is usually attracted to the headlines and wants to know more. Your aim should be to attract the skimmer to be the reader who delves into the details.
Does your brand have a signature font? Or do you prefer a certain font everywhere? If so, the poster should match with the same. For example, Apple as a brand chooses to use the font “Myriad” everywhere. The font is modern and simple, so is the brand. Make sure the font you choose reflects your brand.
Your font size would largely depend on the size of the poster. But, not all fonts look good in small size and the same goes vice versa. Certain fonts with tight spacing like Helvetica would not be legible in smaller font size. Choose a font that looks good on the surface it is printed on and delivers consistent results.
A printing service such as the UBC printing service can get your poster printing done with legible fonts, attractive design, and steady results.