To ring in the new decade, Pantone has chosen to play it safe by announcing its Colour of the Year 2020 as Classic Blue (19-4052). But this colour goes much deeper than simply being timeless. It embodies the power of opportunity and renewal. Described by the Colour Institute as instilling calm, confidence and connection, this blue colour is meant to portray a sense of peace and tranquillity to the human spirit, offering refuge. Contrary to the vibrant Colour of this Year of 2019, Living Coral, described by Pantone as animating and life-affirming, Classic Blue includes a more serene and grounded sense to it.
Both elegant and straightforward, Classic Blue is suggestive of the skies at dusk. Classic Blue also aids in immersion planning to bring more focus and clarity into our ideas and to boost resilience throughout 2020 and the rest of the decade.
Within our ever-changing world, particularly with the fast pace of technology, the world needed a shade that portrays both protection and honesty. Classic Blue does exactly that as it is universally beloved. Its non-aggressive colour makes it easy to trust, but also an extremely powerful color. This timeless classic is simple to adopt and fall in love with all over again.
Over the last twenty years, Pantone has perfected its own selection process for the Color of the Year. The choice is made by the Pantone Color Institute, which is the business unit that is responsible for an Assortment of processes, including the following:
Using its colour specialists, Pantone chooses the Colour of the Year according to what is happening in our international culture at this moment in time. Including the experts finding and analyzing new colour influences from all over the world in industries like entertainment, movie, art, travelling, and fashion. They also look at textures, materials, and effects that have impacted colour, social networking platforms, and forthcoming events that capture international focus. To come for their final decision, the Pantone pros have a look at the power, psychology, and emotion of the chosen colour.
Since the introduction of Pantone’s Colour of the Year in 2000, every year the selected colour has influenced product development and buying decisions in a variety of industries, specifically fashion, interior decoration, industrial design, packaging design, and graphic design. When the colour of the year is declared in December, the popularity of it soars and can be seen in a variety of businesses. Pantone takes it a step farther by providing colour lovers an array of merchandise and colour combination palettes designed with the colour of this year in mind. Countless brands take on the task of designing campaigns or products together with the Colour of the Year. This reinforces the importance of the way the Pantone colour trend is equally important and powerful.
With all the expensive research done for you by the Pantone Colour Institute, you’ll save unlimited hours of market research into which colour to pick to your brand’s products, identity, or campaigns. Rebranding for the sake of integrating the Colour of the Year seems like an unrealistic job however, there are ways to incorporate Classic Blue in your business in other ways. If you are seeking to include the hottest colour of 2020 into your company, do this through ink!
Provide your clients with the reassurance that you are on top of trends – like this exceptional colour trend. Your customers are going to be in awe your brand has its finger on the pulse when it comes to colour.
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