Variable Data Printing
Variable Data Printing (VDP), also commonly referred to as Variable Information Printing (VIP), is a printing technique that makes it possible for printed content to vary during the print process. That means copy can be printed differently from one print material to the next without stopping the press or slowing down.
More About VDP
VDP uses special software to change the output of a digital printing press so that each printed piece bears unique information extracted from a spreadsheet or database. Copy Smart utilizes VDP to personalize graphics, text, colours, and entire marketing messages so that they're more relevant to the individuals receiving them.
Variable data printing for personalized marketing has proven to be more effective than generic marketing because people respond better to messages that are relevant to them. Printing a recipient's name, address, interests, and other personalized content on brochures, postcards, and letters increase the chances of them viewing the message and taking action. Contact us today for more information about our Variable Data Printing services.
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Get to Know Us
Why Copy Smart?
With over 23 years in business in arguably the busiest printing location in the lower mainland we’ve got the equipment, experience, and expertise to handle any job you throw at us. Our number one priority is producing quality work backed by happy customers.
Peace of Mind
Providing our clients with easy access to a service from a company they can trust.
We provide our clients with peace of mind knowing when they drop their project off or submit it through our easy online service, the job will get done to the best of our abilities in the shortest time possible.
We always offer our clients the shortest turn around time possible, if you’re in a hurry, don’t worry, we offer a 24 hour and in some cases same day turn around service for those tight deadlines.
With over 23 years in business and the most up to date technology we provide our clients with the utmost quality. But don’t take our word for it come in and see for yourself our look below to see what some of our past clients have to say.
Easy to Print
With two locations on the UBC compass we can easily be accessed via public transit, car, or foot. If you’re out of town or out of province no worries, give us a call or use our easy online printing service.
We’re here to accommodate you to the best of our abilities, no matter what the project size.