Web-to-print services are a convenient, quick way for organizations to provide commercial printing solutions to their customers without the need to come to the shop.
Users may order and reorder printing tasks, custom design print pieces online using rich interfaces, and get lots of other printing and marketing services including variable printing information, cross-media marketing, and much more.
If you’re accountable for the printing security of your company, investing in web-to-print options can be immensely beneficial to your users’ expertise, and your bottom line.
As opposed to jumping from vendor to vendor searching for the finest digital printing prices, ordering your marketing print collateral from one central hub will save resources and time. Rebuying from several vendors makes it more challenging to keep costs down and monitor your spending.
Even when you’re sourcing products from several vendors, web-to-print technology has worth, as users will have the ability to purchase all of them through your sole online storefront.
Brand uniformity is essential for each and every company — it’s your identity, and your printing pieces should communicate that image and your corporate values. Uniformity is the basis of branding.
If you are not conveying the same message across markets and channels, that lack of consistency will weaken your brand and what you are trying to communicate. Every print piece that you output, whether it’s for public or internal purposes, should follow the same design guidelines — think colours, fonts, paper selection, layout, and quality.
With advancements in web-to-print, W2P solutions are not confined exclusively to printed products anymore. If your end-users want products that range from business cards and brochures to embroidered shirts and name tags, you will find quite a few web-to-print solutions which let them buy these static inventory products from the single storefront.
If you are still calling a small number of vendors, requesting quotes, designing and sending documents, awaiting proofs, making changes, then waiting for it to arrive…well, you’re doing it wrong.
With a web-to-print system in place, waiting and communication is radically reduced, and will help prevent costly mistakes (once it’s done properly after, you can save your work for reorders).
Costs are upfront by the get-go, proofs are nearly instant, and the editing step is all but removed. Ordering time cuts from days to minutes — that in today’s always-on-the-go business jungle is an invaluable source in itself.
To help you enjoy life and have your finances help you reach your life goals, speak to fee-only financial planner, Bily Xiao. He is a Certified Financial Planner in Vancouver with a background at Microsoft and other tech companies. His Vancouver Financial Planner website has been cited on Forbes, Yahoo Finance and The Huffington Post for his financial expertise and is a member of the Financial Planning Association of Canada.